Let’s be realistic. Your grant request will likely be one of many received by your prospective funder. After reading many grant applications before yours, reviewers are likely to become distracted or tired. Make your application stand out and be easier to read by using visual cues. Here are five suggestions.
Extra! Extra! Read All About It
Just as in a magazine, creative and descriptive headlines and subheadlines will help readers focus their attention by organizing content into sections. Their purpose is to capture the essence of the content and prompt further reading. The best headlines and subheadlines are useful, unique, specific and/or urgent. They should be short and in bold to easily catch the reader’s attention.
Weak Example: Background
Stronger Example: Millions Go Hungry Every Day
Lists Are Lovely
Bulleted lists are easy to scan, thus increasing the likelihood of the content being read. Be sure to include the most important information in the lists. The more compelling the information, the more likely the reader will be to read the accompanying paragraphs.
A Picture Is Worth A Thousand Words
Include photographs to show how your program benefits others. Bring your images to life by describing the story behind the photo.
Without knowing whether the reviewer is predominantly swayed by data or stories, combine the two. For example, if you’ve included a photograph of students reading to shelter dogs, include data in the caption mentioning the increased likelihood of those dogs being adopted. An example follows
After Katy’s third visit reading to Bailey, he went from cowering in the back of his cage to eagerly laying at the front of his cage, tail wagging. Bailey was adopted after just 3 weeks while the average stay before adoption was 6 weeks.
Bailey relaxes while his new owner reads to him.
Make Data Visual
Anytime you can present data in a chart, table or infographic you are more likely to get the attention of the readers. Incorporate a pleasing palette of colors that matches your message. If you are applying for funds for an elementary education program, consider primary colors. If you are requesting funding for an environmental program, use colors from nature. If there is a particular number or data point you want to highlight, be sure it stands out.
Pull It Out
Just as with the number or data point you want to highlight, there may be powerful statements that are essential to your message. These can be placed in a text box, written in bold, or written in color. Don’t over do these, but rather, choose one or two statements.
The Grant Helpers can help you develop an effective proposal with strong visual elements. Contact us today—you can even start with a free consultation.