Grant Services - Advice and Tips

Grant Writing Tip #4: Clear, Measurable Objectives

Tue, Oct 26, 2010 @ 14:10 PM / by Katie Adams

What are grant objectives? Put simply, they’re specific statements of what you will accomplish in order to meet your goals. (Goals are more general). 

In every grant proposal, you must establish concrete objectives and express them clearly. Keep in mind that the funding agency is making an investment with each grant award, and they want to make sure that their investment will be put to good use. When you are determining what your objectives will be, focus on measurable goals and explain them clearly in your proposal. For instance:

Weak Objective: With a Readiness and Emergency Management (REMS) grant award, we will improve the emergency response protocol of Apple Orchards School District and improve emergency response training for all staff members, ensuring a safer environment for the district's students. 

This statement might be acceptable a general goals section of the proposal, but not for a specific objective.

Weak Objective: We will improve training.

Why would this objective fail to inspire a grant award? It's too vague. You could show one school janitor a Sesame Street rerun on “stop, drop, and roll” and meet this objective.

Better Objective: The total number of staff with NIMS training will increase as shown below:

grant writing objectives 

Better Objective:  By the end of year 1 we will develop a 4-hour staff orientation program explaining the revised school safety plan; by the end of year 2, all existing staff will receive this training; also by the end of year 2, the District’s staff orientation protocol will require that all new staff receive the 4-hour safety training.

professional grant writers in Illinois

(Image Credit) 

The improved objectives showcase clear and measurable goals - you leave nothing to the imagination of the grant reviewer. Good objectives also show you've done your industry research, which inspires confidence in the project. A grant reviewer is always pleased to know that you have reviewed state and federal guidelines, and that your project aims to meet and/or exceed them. 

Good objectives will also serve you well later on, as they are the first step to having a solid evaluation plan. After all, if you state exactly what you aim to prove, you’ve already set the stage for demonstrating when you've reached the goal. 

The Grant Helpers offers a free article on how to make your grant proposal stronger - Making Your Case for Funding. Download it for free: Making Your Case for Funding

Need more help? Talk to a grant writing expert

Topics: Grant writing objectives, grant writing examples, Write a Better Grant Series

Katie Adams

Written by Katie Adams

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